Code Uncovered

Home
Notes
Brand Stoicism
True Meaning
Archive
About

Brand Stoicism: The Value of Attention

Why is attention a currency your brand can’t afford to waste? Epictetus has something to say about this from 2000 years ago.
READ THE LATEST
Most Popular
View all
Semiotics of Conspiracy Theories: How Symbols Shape Perceptions
 • Serdar Paktin
The True Meaning of Innovation Speak: Decoding the Language of Tech
 • Serdar Paktin
Cultural Strategy vs. Cultural Diplomacy: Why Nations Are Shifting Focus
 • Serdar Paktin
The True Meaning of 'Dynamic Work Environments' in Job Ads
 • Serdar Paktin
Cross-Cultural Strategy: Finding Shared Meanings in a Fragmented World
How to master the art of universality and local relevance to create strategies that connect across cultures.
 • 
Serdar Paktin
The True Meaning of Wellness Speak
Unpacking the promises and pitfalls of the words that define modern wellness.
 • 
Serdar Paktin
From Forgotten to Fervour: How Guinness Became the UK’s Most Desired Pint
Exploring the Unexpected Comeback of Guinness and What It Reveals About Changing Consumer Desires.
 • 
Serdar Paktin
Brand Stoicism: The Power of Authentic Focus
How brands can filter external noise by focusing on their core purpose and actions.
 • 
Serdar Paktin
The Dubai Chocolate Phenomenon: Lessons in Culinary Innovation and Social Media Storytelling
How Dubai Chocolate and Performative Marketing Redefine Tradition, Innovation, and Global Storytelling.
 • 
Serdar Paktin
The True Meaning of Innovation Speak: Decoding the Language of Tech
Exploring how buzzwords, jargon, and hyperbole obscure the reality behind technological advancements.
 • 
Serdar Paktin
From Functional to Symbolic: Buying the Story | Why Brands Sell Narratives, Not Products
Discover how brands like Levi’s, Snickers, and Supreme use symbolic storytelling to create cultural meaning, emotional connections, and enduring value.
 • 
Serdar Paktin
Brand Stoicism: Purpose in Action
How defining your brand's identity unlocks clarity and drives meaningful action.
 • 
Serdar Paktin
From Tolerance to Belonging: Evolving Narratives of Inclusivity
How brands can evolve their language and approach to inclusivity through a semiotic lens, moving beyond inclusion to true belonging.
 • 
Serdar Paktin
Code Uncovered
Code Uncovered
Welcome to Code Uncovered. We explore the narratives, meanings, and cultural and sensory codes that shape our world. Join us and discover new ways to see and understand the world around you. Subscribe now!
Recommendations
View all 8
New World Same Humans
New World Same Humans
David Mattin
The Future Normal
The Future Normal
Henry Coutinho-Mason
The Sociology of Business
The Sociology of Business
Ana Andjelic
Range Widely
Range Widely
David Epstein
Curious Behaviour
Michaeljon Alexander-Scott

Code Uncovered

AboutArchiveRecommendationsSitemap
© 2025 Serdar Paktin
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great culture