The True Meaning of Innovation Speak: Decoding the Language of Tech

Exploring how buzzwords, jargon, and hyperbole obscure the reality behind technological advancements.

Welcome to another edition of the True Meaning series, where we unravel the semiotic layers of words, phrases, and ideas that shape our world. Today, we’re decoding the language of technology and innovation.

Tech promises to "disrupt," "revolutionise," and "empower." Yet behind the jargon, many of these claims are empty. All new tech innovation claims to make a better place, but somehow, we end up worse than before it ever existed in most cases. Remember Facebook’s emergence. Buzzwords and colloquialisms often paint an exaggerated picture, making mediocre innovations appear groundbreaking and sidestepping accountability for the real-world impact.

Let’s dig deeper into how language creates hype, why it matters, and what lies beneath the surface of familiar tech rhetoric.