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✈️ The True Meaning of Tourism Speak
How language shapes travel experiences, power, and cultural responsibility.
15 hrs ago
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Serdar Paktin
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✈️ The True Meaning of Tourism Speak
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The Art of the Brief: Turning Great Questions into Great Results
How to create concise, structured, and effective briefs that transform consultancy, market research, branding, and strategic projects.
Jul 1
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Serdar Paktin
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The Art of the Brief: Turning Great Questions into Great Results
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June 2025
Brand Stoicism: Speaking the Truth
Why brands cannot afford silence when truth and justice are at stake.
Jun 24
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Serdar Paktin
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Brand Stoicism: Speaking the Truth
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From Functional Utility to Sensory Luxury: Rediscovering the Luxury of Sensory Experiences
How brands transform ordinary moments into extraordinary multisensory journeys.
Jun 18
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Serdar Paktin
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From Functional Utility to Sensory Luxury: Rediscovering the Luxury of Sensory Experiences
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The True Meaning of Spouse Speak
Decoding the language of partnership, expectations, and unspoken roles.
Jun 11
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Serdar Paktin
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The True Meaning of Spouse Speak
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May 2025
From Affirmation to Authenticity: The Hidden Cost of AI Sycophancy
How AI's Relentless Positivity is Changing Our Minds—and Why It's Time for an Honest Conversation
May 26
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Serdar Paktin
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From Affirmation to Authenticity: The Hidden Cost of AI Sycophancy
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Brand Stoicism: Quiet Leadership
How strategic stillness and steadfast presence amplify your brand’s credibility in a noisy world.
May 15
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Serdar Paktin
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Brand Stoicism: Quiet Leadership
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From Titles to Purpose: Shifting Mental Models for a New Era of Meaning
Why moving beyond job titles, product labels, and siloed roles is essential for building resilient, future-fit brands and identities.
May 9
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Serdar Paktin
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From Titles to Purpose: Shifting Mental Models for a New Era of Meaning
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The True Meaning of Freedom of Speech
Who gets to speak freely—and who pays the price for speaking?
May 1
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Serdar Paktin
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The True Meaning of Freedom of Speech
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April 2025
From Pumped Silicone to Unplastic Beauty: Reframing Peculiarities That Make Us Unique
Why imperfection, asymmetry, and authenticity are the new aesthetic codes driving consumer desire.
Apr 25
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Serdar Paktin
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From Pumped Silicone to Unplastic Beauty: Reframing Peculiarities That Make Us Unique
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Brand Stoicism: Mastering Judgment
Learn to let go of external opinions and focus on what you truly think and do.
Apr 14
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Serdar Paktin
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Brand Stoicism: Mastering Judgment
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Brand Ethos: Branding Isn’t What You Say—It’s What You Do
When Brand Messaging Isn't Enough—Why Holistic Coherence Is The Real Differentiator
Apr 11
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Serdar Paktin
1
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Brand Ethos: Branding Isn’t What You Say—It’s What You Do
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