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December 2024

Brand Stoicism: The Power of Authentic Focus
How brands can filter external noise by focusing on their core purpose and actions.
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Serdar Paktin
The Dubai Chocolate Phenomenon: Lessons in Culinary Innovation and Social Media Storytelling
How Dubai Chocolate and Performative Marketing Redefine Tradition, Innovation, and Global Storytelling.
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Serdar Paktin
The True Meaning of Innovation Speak: Decoding the Language of Tech
Exploring how buzzwords, jargon, and hyperbole obscure the reality behind technological advancements.
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Serdar Paktin
From Functional to Symbolic: Buying the Story | Why Brands Sell Narratives, Not Products
Discover how brands like Levi’s, Snickers, and Supreme use symbolic storytelling to create cultural meaning, emotional connections, and enduring value.
 • 
Serdar Paktin

November 2024

Brand Stoicism: Purpose in Action
How defining your brand's identity unlocks clarity and drives meaningful action.
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Serdar Paktin
From Tolerance to Belonging: Evolving Narratives of Inclusivity
How brands can evolve their language and approach to inclusivity through a semiotic lens, moving beyond inclusion to true belonging.
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Serdar Paktin
The True Meaning of 'Dynamic Work Environments' in Job Ads
Uncovering the true meanings behind everyday language and business jargon—what words really say beneath the surface.
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Serdar Paktin
From Ownership to Access: Redefining the Language of "Buying" in Brand Narratives
As brands embrace access over ownership, the language of "buying" evolves, reshaping consumer expectations and brand strategies across industries.
 • 
Serdar Paktin

October 2024

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