About Code Uncovered

Code Uncovered is your bi-weekly guide to unlocking the cultural codes that govern our world. Our mission is to navigate the intricacies of cross-cultural communication and to foster a deeper and more diverse understanding of different cultures t. We challenge conventional perspectives and inspire innovative thinking by providing unique insights and strategies.

You'll receive an expedition logbook curated with thought-provoking content every two weeks. It might be a deep-dive exploration, a revelation of subtle cues in our daily interactions, or a challenge to your perceptions.

Why subscribe?

Code Uncovered is a journey to unlock the hidden cultural codes that influence markets, brands, and social dynamics across the globe. By subscribing, you'll join a community of professionals, academics, and curious individuals committed to broadening their understanding of global cultures. Here, we delve into a myriad of topics, from societal norms, brand symbolism, and cultural shifts to cross-cultural communication, offering unique insights and analytical tools not typically covered in conventional cultural discourse. Our unique approach focuses on the role of semiotics and cultural strategy, setting us apart from other cultural insight resources.

What you get

As a subscriber, you're privy to our bi-weekly dispatches that explore the fabric of global cultures and unveil the codes that give meaning to our behaviours, symbols, and beliefs. But more than content, you're joining a vibrant community that includes culture enthusiasts, brand strategists, business leaders, and scholars. This is not just about accessing premium content—it's about becoming part of a collective intellectual journey, connecting, and contributing to a dialogue reshaping our understanding of the world's cultures.

Become a subscriber now.

Your Guide

Your guide on this journey is Serdar Paktin, an internationally recognised strategist, semiotician and sensemaker. With years of experience in cross-cultural strategy, Paktin has shaped narratives and systems across various cultural landscapes.

Join our community of curious minds, comprised of thought leaders, strategists, brand managers, and intellectually-engaged individuals keen to discover and decode the world around them. Together, we're on a quest to uncover hidden meanings, understand coded messages, and appreciate the vast world of signs we inhabit.

Embark on this expedition with us. Subscribe to Code Uncovered today.

Serdar Paktin

Founder and Guide, Code Uncovered

Code Uncovered is a reader-supported publication. To receive new posts and support our work, consider becoming a free or paid subscriber.

Subscribe to Code Uncovered

Welcome to Code Uncovered. We decode cultural codes and navigate through cross-cultural communication. Explore with us, and see your world in a new light. Subscribe now!


Serdar Paktin

strategist. sensemaker. semiotician. I see things that are not there—yet. 👨🏻‍💻 Founder pakt.agency 🦹🏻‍♂️ Co-founder temaset.com 👨🏻‍🏫 Lecturer khas.edu.tr