What's in the Centre?: Cracking the Code of Core Meaning

All human-made existence has something in common that generally defines those things’ future, life and meaning. How do we decode that essential meaning, and why is it important?

In the world of brands, institutions, and societies, a singular essence defines all human-made entities, guiding their future, breathing life into them, and shaping their meaning. So, what's this core element, and why does it matter?

Welcome to the fourth edition of Code Uncovered, where we delve into the central forces that steer the destiny of brands, institutions, nations, and everything in between.

The genesis of insight

The idea of these central forces, the lynchpins of our decisions and direction, has been on my mind for some time. Years ago, alongside Tugce Akbulut, an impact design curator in The Netherlands, we crafted a transformative program for ATÖLYE Academy: "Sensemaking and the Idea of Holistic Design." This course tackled a fundamental question that every decision-maker should ponder: What lies at the heart of our choices? The program's success demonstrated the thirst for deeper understandi…