The True Meaning of Vegan Speak

The words we use to describe veganism—and the meanings they carry--created a world where animals still suffer, but vegans feel better.

Introduction

Veganism has evolved from niche activism to mainstream conversation. Supermarket shelves, fast-food chains, and high-end restaurants now boast vegan options, while words like plant-based, cruelty-free, and ethical eating have entered everyday language. But what do these words truly mean? Are they inclusive and empowering, or do they create barriers and misconceptions?

This edition of the True Meaning Series explores how vegan speak influences cultural perceptions, marketing strategies, and ethical debates.