The Semiotics of War

Deciphering Conflict through Symbolic Narratives

In the complex theatre of warfare, language and symbols become potent weapons of influence and perception. Today, we venture into the semiotics of war, where the Israel-Hamas conflict becomes a striking case study, echoing the ghosts of past disputes, from Edward Bernays' "Torches of Freedom" to the First Gulf War's seagulls and elusive weapons of mass destruction (WMD)—which were not there.

The Israel-Hamas Conflict: Symbols of Struggle

Semiotics play a pivotal role in shaping global perceptions in the Israel-Hamas conflict. Both sides meticulously craft narratives to garner international support. Gaza's resistance front bears the emblematic kaffiyeh, symbolising defiance and unity, while Israel deploys Iron Dome imagery, projecting security and protection.

Edward Bernays' "Torches of Freedom": A Semiotic Revolution

Rewind to the 1920s, when Edward Berna…