The Semiotics of Systemic Change: Decoding the Language of Progress

In a world driven by innovation, the language we use to describe, define, and depict major systems shapes their trajectory into the future.

Welcome to this edition of Code Uncovered, where we delve into the realm of semiotics, exploring how the language of systems like cryptocurrency, circular economy, and sustainability holds the key to transformation. Because the language is as much—if not more—influential as the technology, mechanisms and other tangible assets in constituting these things into existence and determining their future.

"Language is very powerful. Language does not just describe reality. Language creates the reality it describes."

Desmond Tutu

When we contemplate this thought and think about how today's emerging technologies, concepts and transformations will revitalise the future, we can safely assume that our use of language in describing, promoting and campaigning for them will be as impactful to carry them into the future. 

In this sense, we are championing running a semi…