The Changing Cultural Codes of Tourism

More people than ever are eager to explore new destinations. However, the constraints of resources, capacity, and the environment necessitate reevaluating how we approach tourism.

The world of tourism is evolving rapidly, influenced by the surge in travel post-pandemic and the continuous advancements in the transportation and aviation industries. More people than ever are eager to explore new destinations. However, the constraints of resources, capacity, and the environment necessitate reevaluating how we approach tourism. The cultural codes of tourism are shifting, demanding higher awareness and behaviour changes from travellers. Let's explore these changes and how they are reshaping the industry.

The Evolving Moral, Ethical, and Environmental Expectations

Today's travellers are increasingly expected to be mindful of their impact on their destinations. This includes adhering to local customs, respecting the environment, and considering the ethical implications of their actions.

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Example: In Japan's Fujikawaguchiko, fences were erected to prevent tourists from crowding around a convenience store to photograph Mount Fuji. De…