From Trump to Now: How a New Presidency is Reshaping Culture, Business, and Global Narratives
Trump’s presidency is rewriting the rules of corporate strategy, branding, and global influence. What does this mean for businesses navigating this transformation?
Introduction: The Shockwaves of Change
As Trump’s second presidency unfolds in 2025, its cultural and economic impact is already reverberating across industries. From policy rollbacks to corporate strategic shifts, the business world is adapting rapidly to new directives.
American companies are redefining their sustainability commitments, social media platforms are restructuring their policies, and global narratives around DEI (Diversity, Equity, and Inclusion) are being challenged. Trump's return signals a recalibration of America’s cultural exports, business strategies, and digital freedoms, forcing brands, investors, and policymakers to reassess their positions.
This edition of Code Uncovered explores the cultural shift from corporate activism and inclusivity to a renewed era of protectionism, deregulation, and selective narratives. We dissect how this shift affects sustainability, digital landscapes, corporate communications, consumer behaviour and what it means for businesses navigating this transformation.
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🔄 From Corporate Activism to Strategic Retrenchment
🏢 DEI Rollbacks and The Corporate Response
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