From Forgotten to Fervour: How Guinness Became the UK’s Most Desired Pint
Exploring the Unexpected Comeback of Guinness and What It Reveals About Changing Consumer Desires.
🎉 Kickstart the New Year with Exclusive Insights! 🎉
All posts now move behind a paywall after four weeks. Free subscribers will lose access to the archive for posts older than a month.
By becoming a paid subscriber, you will gain:
✨ Two in-depth analyses monthly on trends, cultural and sensory shifts and codes, branding, and strategy.
✨ Full access to 48+ past posts until now full of actionable insights.
✨ Practical takeaways to inspire real-world impact.💡 30% off annual memberships for a limited time! 💡
Join today to stay ahead in 2025 with insights that inform, inspire, and empower. 👉 Subscribe now!
As the new year unfolds, pubs across the UK grapple with an unexpected challenge: a Guinness shortage. Once considered an outdated, niche drink, the iconic black stout has surged into cultural prominence, becoming a staple of pub culture and a favourite among younger generations. This meteoric rise in demand has left supply chains stretched thin, prompting creative responses from venues and consumers alike.
In this issue of Code Uncovered, we’ll dive deep into this fascinating trend, exploring:
🎨 The Guinness Renaissance: How a drink tied to heritage reinvented itself for the modern age.
🪫 Managing Scarcity: Innovative ways pubs and venues are coping with limited supply.
👩🏼🌾 The Role of Community and Locality: Why Guinness resonates so deeply as a symbol of connection and tradition within the pub culture.
🥷🏻 The Great Guinness Heist: What the recent theft of 400 kegs tells us about the drink’s newfound cultural value.
⚠️ Actionable Insights: What brands can learn from Guinness’s resurgence to craft compelling, resilient narratives.
Keep reading with a 7-day free trial
Subscribe to Code Uncovered to keep reading this post and get 7 days of free access to the full post archives.