Bridging Cultures, Crafting Futures Through Cultural Exports

Welcome to an engaging dive into cultural strategies of Turkish cultural expansion through exporting TV series and becoming the third largest exporter in the world after the USA and the UK.

Introduction: A Journey Through Cultural Narratives

This week, I shared a post on LinkedIn about the continuous rise of Turkish scripted content worldwide, and it resonated with many people; you can join the conversation here. So, I decided to explore this phenomenon further and provide more context about this trend.

In this edition of Code Uncovered, we delve deep into the intricate world of cultural dynamics, exploring how Turkish and Korean cultural exports have carved out significant niches on the global stage. Examining these phenomena through the lens of cultural strategy, we uncover insights that inform our understanding of global trends and highlight opportunities for businesses and brands to engage with diverse audiences meaningfully.