Brand Stoicism: Purpose in Action

How defining your brand's identity unlocks clarity and drives meaningful action.

Code Uncovered: Exploring Brand Stoicism

Welcome back to the Brand Stoicism series under Code Uncovered! This monthly series explores ancient Stoic principles and their relevance to branding, communication, and culture today.

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“First say to yourself what you would be, and then do what you have to do.” — Epictetus.

Brand Stoicism: Purpose in Action

Before a brand can make its mark, it must answer a fundamental question: Who do we want to be? In an age of fast decisions and endless distractions, skipping this critical step is tempting. Yet, as Epictetus wisely pointed out, clarity of purpose is essential before taking action. This principle isn’t just ancient wisdom—it’s a modern necessity for building resilient brands.

This newsletter explores how defining and aligning a clear identity w…